Industry News | March 6, 2013

Testo Appoints New Marketing Communications Specialist

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Testo Inc., a world leader in the design, development, and manufacture of portable instrumentation, is pleased to announce the appointment of Emily Ruffing to the position of marketing communications specialist, Portables Products Division with Testo Inc. 

Ms. Ruffing is a marketing and communications professional with a proven track record in increasing market share and driving revenue growth through brand building and strategic marketing programs utilizing traditional and online media. She possesses in-depth knowledge of all aspects of marketing and corporate communications management and strategy including lead generation, event planning, branding, and corporate identity programs, multi-channel advertising and public relations. She has expertise in competitive analysis, business development, and CRM utilization. Ruffing was also a former adjunct professor of business writing at William Paterson University in Wayne, New Jersey.
 
“I am thrilled to welcome Emily to Testo,” says John Bickers, director of product management for Testo. “She brings a wealth of knowledge, relevant experience, writing, and marketing skills that will help us to support our mission to best serve the needs of our customers.” 
 
Testo Inc. provides measuring solutions to numerous markets including HVAC/R, energy, food, and life sciences, specializing in combustion, temperature, pressure, moisture, and thermal instrumentation.