Industry News | January 3, 2014

Texas Town Gets “Lotz Better” with New Schlotzsky’s

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Schlotzsky’s, home of The Original round-toasted sandwich, announced the opening of its newest Lotz Better location at 1776 Independence Drive in New Braunfels, Texas.

Schlotzsky’s kicked off its grand opening on December 31 for a day of events and special offers, including $1.99 small The Original sandwiches.

“With our addictive recipes, upbeat surroundings, and funny sayings, we’re adding tremendous flavor to the New Braunfels fast-casual dining scene,” says Kevan Price, who co-owns the new location with his wife, Kelly, as well as a second Schlotzsky’s location in New Braunfels. “It’s hard not to smile when you walk into our bright new restaurant, smell the bread baking, and see how much fun we have with ‘bun humor.’ The local community is in for a real treat.”

Built with Schlotzsky’s rebranding efforts in mind, the restaurant includes a co-branding deal with Cinnabon.

Schlotzsky’s offers more than 15 different sandwiches on its round buns, as well as pizzas, tossed salads, a variety of soups, and desserts.

“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest-quality, fresh ingredients that include baking our sourdough bread from scratch every day,” says Kelly Roddy, president of Schlotzsky’s.