Industry News | April 8, 2014

Texas Town Welcomes New Schlotzsky's

Schlotzsky’s, home of The Original round-toasted sandwich, announced the opening of its newest location at 2661 Midway in Carrollton, Texas.

Schlotzsky’s will kick off its grand opening on April 10 at 9 a.m. with a ribbon cutting ceremony followed by a day of events including a prize wheel, Schlotzsky’s eClub giveaways, and more. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free The Original sandwich a week for a year.

“With our addictive recipes, upbeat surroundings, and funny sayings, we’re adding tremendous flavor to the Addison fast-casual dining scene,” says Julio Van Scoit Jr., who owns the new location. “It’s hard not to smile when you walk into our bright new restaurant, smell the bread baking, and see how much fun we have with ‘bun humor.’ The local community is in for a real treat.” This is opening marks Julio’s fourth location, with three others in the Dallas-Fort Worth area.

Built with Schlotzsky’s rebranding efforts in mind, the restaurant includes a cobranding deal with Cinnabon. In addition, everything from tables and chairs to circular-themed local photography—featuring tongue-in-cheek phrases—is designed to entertain and cater to the guest.

Schlotzsky’s offers more than 15 different sandwiches on its round buns, as well as gourmet pizzas, tossed salads, a variety of soups, and desserts, including a Cinnabon Express bakery.

“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest-quality, fresh ingredients that include baking our sourdough bread from scratch every day,” says Kelly Roddy, president of Schlotzsky’s.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.