Industry News | November 16, 2011
There's No Place Like Home For Dunkin' Donuts Coffee
There is now truly no place like home for the holidays for coffee lovers, as Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today unwrapped holiday offers that make it easy and affordable to enjoy the perfect cup of America's Favorite Coffee at home this holiday season.
Whether you're hosting a holiday party, or need a boost to gear up for holiday shopping, Dunkin' Donuts can keep you running on Dunkin' Donuts coffee at home all season long.
Beginning today and continuing through the year, participating Dunkin' Donuts restaurants will now sell the Keurig Elite Brewing System -- one of the most popular single-cup brewing models -- making it easy for guests to purchase a Keurig brewer as a gift for themselves or anyone on their holiday list.
The Elite Brewing System, featuring Keurig's Quiet Brew technology, brews a perfect cup of coffee in under one minute at the touch of a button, with convenient, easy clean up.
Dunkin' Donuts K-Cup Portion Packs are available in five popular flavors, including Original Blend, Dunkin' Decaf, French Vanilla, Hazelnut, and Dunkin' Dark Roast. The suggested retail price for a 14-count box is $11.99.
To show appreciation for Dunkin' Donuts fans during this season of giving, the company today launched the "Great HoliDDay Giveaway" on Facebook, a daily sweepstakes with the chance to win a Dunkin' Donuts home brewing package featuring everything fans need to enjoy their Dunkin' Donuts coffee at home.
Each day between Nov. 15 and Dec. 14, Dunkin' Donuts will select one fan to receive a Keurig Brewing System, two pounds of Dunkin' Donuts packaged coffee, two boxes of Dunkin' Donuts K-Cup Portion Packs, and two Dunkin' Donuts ceramic mugs. To enter and for additional terms and conditions, visit http://www.facebook.com/DunkinDonuts?sk=app_305443082817041.
Finally, Dunkin' Donuts brings the joy of drinking Dunkin' Donuts coffee at home to the world of the Sims Social Facebook game.
Players who visit the Dunkin' Donuts Facebook page can receive two exclusive special bonus items: a pound of Dunkin' Donuts packaged coffee and a home brewer machine called the Dunkin'-Matic 5000 so they can proudly brew the Dunkin' coffee in their Sim's home.
As part of Dunkin' Donuts' Sims Social brand integration campaign, players can already gift one cup of coffee and one food item to their Facebook friends every month, giving Sims characters a boost in the game. For more information, visit Dunkin' Donuts' official Facebook page (www.facebook.com/DunkinDonuts).
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