Industry News | May 12, 2010

They're Like the Pretzel Dogs, But Smaller

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Pretzelmaker/Pretzel Time announced that the company introduced Mini Pretzel Dogs, its newest pretzel creation. Mini Pretzel Dogs, miniature all-beef hot dogs wrapped in Pretzelmaker’s original pretzel dough, are being featured in stores across the country. The new product roll out is supported by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.

The new Mini Pretzel Dogs are offered in six-piece and 12-piece servings and can be paired with any of Pretzelmaker’s dipping sauces and wide selection of beverages.

Michael Curtis, vice president and head of NexCen’s Research & Development department, says the company began developing the Mini Pretzel Dog after two of Pretzelmaker’s other signature products, the Pretzel Dog and Pretzel Bites, were enthusiastically embraced by both customers and store owners.

“Our R&D team works tirelessly to develop and test concepts that are not only delicious, but also live up to Pretzelmaker’s reputation of high-quality and innovative products,” Curtis says. “The new Mini Pretzel Dogs’ flavor is second to none and we believe that they will quickly become a customer favorite.”

Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, added that the introduction of the Mini Pretzel Dogs also fulfills a growing consumer demand for “portable” snacks.

“One of the trends we’ve seen with our customers is an increasing demand for snacks that can be enjoyed on the go,” Johnston says. “The Mini Pretzel Dogs are another versatile option from Pretzelmaker perfect for shopping with friends at the mall, a bite between errands, or any other occasion requiring a quick snack.”
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