Industry News | April 19, 2001

Thomas, National Kidney Foundation Launch Campaign

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Dave Thomas, Wendy's founder and advertising spokesperson, announced plans to support the National Kidney Foundation through an ongoing awareness program.

Thomas, 68, who recently became one of more than 270,000 Americans undergoing regular, routine kidney dialysis, has agreed to help the Kidney Foundation on an awareness campaign. He has been a dialysis patient since early this year.

"The National Kidney Foundation is proud to welcome Dave Thomas to our family,'' said John Davis, chief executive officer of the National Kidney Foundation. "We know his successful experience combining dialysis with an active schedule and productive life will be a tremendous motivator for others whose life goes on after their kidneys no longer function properly. We look forward to working with Dave to bring that message to everyone in America. His popularity as a spokesman for Wendy's will serve our cause well as he tells his personal story.''

Thomas said, "I'm doing fine, and I'm glad to be able to assist the Kidney Foundation in raising awareness for this important cause. I'm proof that with regular dialysis, you can continue with daily activities and enjoy the things you love to do.''

Thomas recently completed filming his 725th advertising commercial and celebrated the 12th anniversary of the award-winning campaign. He plans to film new commercials in the next month and will continue his strong commitment to promoting adoption through the Dave Thomas Foundation for Adoption.

According to the National Kidney Foundation, people on dialysis can lead active lives while incorporating dialysis into their schedules. Several well- known celebrities with conditions affecting their kidneys include NBA stars Alonzo Mourning and Sean Elliot (who received a transplant); Oscar Robertson, who donated a kidney to his daughter.