Industry News | December 26, 2001
Three New Tastes at Burger King
The company says its new King Supreme Sandwich, BK 1/4 lb. Burger, and Egg'Wich Muffin Sandwich will offer more great tastes to Burger King restaurants' popular menu.
"We are continually adding new and great tastes to all day-parts to meet our customers' demand for great taste and variety," said Dana Frydman, vice president of product marketing for Burger King Corporation. "The addition of the King Supreme Sandwich, BK 1/4 lb. Burger, and Egg'Wich Muffin Sandwich help set us above the competition by satisfying our customers' taste for variety."
Two new flame-broiled burger sensations are now available at participating Burger King restaurants coast-to-coast—the King Supreme Sandwich and the BK 1/4 lb. Burger. The King Supreme Sandwich has a special King sauce, designed to enhance the flavor of the flame-broiled taste of its two hamburger patties. The new sandwich built on a sesame seed bun is topped off with a thick slice of cheese, crisp shredded lettuce, onions, and sliced pickles.
The BK 1/4 lb. Burger combines a four-ounce, all-beef flame-broiled patty with traditional favorites including sliced onions, dill pickles, ketchup, and mustard, all sandwiched on a sesame seed bun. Burger King restaurants are also adding a new Egg'Wich Muffin Sandwich now on menus at participating restaurants nationwide. This new wake-up call features an English muffin, a fried egg, a thick slice of sizzling Canadian-style bacon, and melted American cheese.
The new items join the "Have It Your Way" food customization theme.
Burger King Corporation also last month introduced new onion rings with a zesty dipping sauce and replaced its milk shake with a thicker Old Fashioned Ice Cream shake.
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