Industry News | February 8, 2010

Three Touchdowns Equals Three Free Toppings

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After selling more than 750,000 pizzas on Super Bowl Sunday, Papa John’s is offering America another tasty deal – three free toppings on any large cheese pizza for only $9, February 8-10.

The offer is the result of Papa John’s “Toppings for Touchdowns” promotion, announced last week, promising that for every touchdown scored by the winning team in Super Bowl XLIV, customers would receive a free topping on a Papa John’s large cheese pizza for only $9, for the three days following The Big Game. Since three touchdowns were scored by New Orleans in its Super Bowl XLIV victory, three free toppings may be added to a large pizza when customers place an order.

As predicted, Super Bowl Sunday is on track to be Papa John’s busiest day of 2010, the company’s first year as Official Pizza Sponsor of the NFL and proud sponsor of Super Bowl XLIV.

Papa John’s also appeared for the first time in the Super Bowl telecast, with a 30-second enhancement which aired near the two minute warning of the first half. The integration, produced by NFL Films, featured Papa John’s Founder John Schnatter making pizza deliveries to fans and people behind the scenes who make the game great.

For more information about Papa John’s visit the Papa John's Web site.