Industry News | December 19, 2006
'Throwback' Burger from the Early Hardee's Menu Returns
"From the earliest 'double-decker' burgers like the Big Boy, Americans have been drawn to the wonderful taste you get by combining the flavors of a double cheeseburger with Thousand Island dressing," says Brad Haley, Hardee's executive vice president of marketing. "Hardee's had great success more than 20 years ago with its own take on such a burger, The Big Twin, so we're bringing it back for a limited time and at an attractive price of 2-for-$3. Guys looking for a great burger at a great bargain need look no further."
The Big Twin features two charbroiled patties that add up to a 1/4-pound of beef and is topped with Hardee's special Big Twin Sauce, American cheese and shredded lettuce. The new Big Twin will be sold at participating Hardee's restaurants at 2-for-$3 price point, or for $1.79 by itself. Pricing and participation may vary.
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