Industry News | December 19, 2006

'Throwback' Burger from the Early Hardee's Menu Returns

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Long before Hardee's® upgraded its burger line-up to showcase 1/3-, 1/2-,and 2/3-pound, 100 percent Angus beef Thickburgers(TM), the chain sold a popular, relatively little burger known as The Big Twin®, so-named for the two beef patties it offered. So, when the Hardee's menu development team began looking for a new, mid-size burger to accompany its bigger, premium Thickburgers, they went "back to the future" to find the best candidate: The Big Twin returns to the Hardee's menu for a limited time. The Big Twin—essentially a double cheeseburger with lettuce and Thousand Island dressing-style "Big Twin Sauce"—may not stack up to Hardee's Thickburgers in size, but it is big on taste.

"From the earliest 'double-decker' burgers like the Big Boy, Americans have been drawn to the wonderful taste you get by combining the flavors of a double cheeseburger with Thousand Island dressing," says Brad Haley, Hardee's executive vice president of marketing. "Hardee's had great success more than 20 years ago with its own take on such a burger, The Big Twin, so we're bringing it back for a limited time and at an attractive price of 2-for-$3. Guys looking for a great burger at a great bargain need look no further."

The Big Twin features two charbroiled patties that add up to a 1/4-pound of beef and is topped with Hardee's special Big Twin Sauce, American cheese and shredded lettuce. The new Big Twin will be sold at participating Hardee's restaurants at 2-for-$3 price point, or for $1.79 by itself. Pricing and participation may vary.