Industry News | March 17, 2013
Tijuana Flats Creates The Sauce That Saves
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Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, is announcing an addition to its list of charitable condiments.
The Sauce that Saves is the latest offering from the brand and its 501c3 charity, the Just in Queso Foundation.
The sauce will be available April 1, 2013, and sold for $5 at all of the restaurant’s 90 locations and online.
Additionally, $3 from every bottle sold will be donated to the Just in Queso Foundation, which provides aid to individuals, communities, and organizations in need.
“In addition to tasting great, the benefits the sales provide to the communities we serve is invaluable,” says Just in Queso Foundation president Dede Franklin. “And we decided it was time to raise the bar. The more sauce we have to sell, the more money we can raise for great charities and individuals in need.”
The Sauce that Saves is a blend between spicy and sweet, with a hint of peaches and a mix of peppers.
This mildly spicy sauce is a great addition to the Just in Queso Foundation’s other charity sauces, Share the Love, Feel the Burn and Smack My Ass & Call Me Santa.
With the Just in Queso Foundation, Tijuana Flats is able to have support funds waiting “just in case” a tragedy strikes and people are left in need, including everything from rebuilding areas devastated by natural disasters to providing monetary support for other nonprofit charities, families, and individuals when they need it most.
The Just in Queso Foundation generates financial support primarily through the in-store and online sales of the Just in Queso charity hot sauce, as well as the restaurant’s special-edition holiday Smack My Ass and Call Me Santa hot sauce.
Each year, the Just In Queso Foundation selects a nonprofit organization to support with this initiative, to which all proceeds from the hot sauce sales are donated.
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.
