Industry News | December 2, 2013

Tijuana Flats Donates to Kids Beating Cancer

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Tijuana Flats and its charity, the Just in Queso Foundation, are kick-starting this holiday season by giving back to a deserving cause for the 18th year in a row.

All proceeds from the sale of the “Smack My Ass & Call Me Santa!” holiday hot sauce will be donated to Kids Beating Cancer. The hot sauce is available for purchase at all of the restaurant chain’s locations and online.

New this year, also with proceeds benefiting Kids Beating Cancer, is a special Gingerbread Cookie Dough Flauta dessert—Gingerbread cookie dough loaded into a flour tortilla, fried, and topped with powdered sugar—that will be available at all locations through December 31.

“It’s very important to Tijuana Flats that we give back to the communities we serve whenever possible,” says Tijuana Flats CEO, Brad Kaemmer. “Kids Beating Cancer is a great charity and partner of ours; we’re looking forward to raising a lot of money for them this holiday season.”

In 2012, the brand raised $92,000, all of which benefited the charity. Kids Beating Cancer’s mission is to increase access to treatment for children with cancer and other life threatening diseases by funding the cost to identify compatible donors, funding uninsured medical expenses, and providing support for families as they face the challenging journey towards a cure.

In addition to the charity initiative, this holiday season adds more value toward gift card purchases. Guests will receive a $5 Bonus Card for every $25 Gift Card purchase.