Industry News | January 9, 2013
Tijuana Flats Raises $92K for Kids Beating Cancer
Tijuana Flats fired up the 2012 holiday season by raising $92,140 for Kids Beating Cancer—nearly three times the total amount raised last year. The money was raised through the sale of the restaurant’s “Smack My Ass & Call Me Santa!” hot sauce and, new this year, proceeds from a special dessert called Vixen's Holiday Ginger Chimi (a flour tortilla loaded with gingerbread cookie dough, lightly fried and smothered with homemade icing and holiday sprinkles).
The hot sauce was available for purchase from November 23 to December 24 at all of the restaurant’s nearly 90 locations and online at TijuanaFlats.com. Each bottle sold represented $3 that was earmarked to go directly to Kids Beating Cancer.
“I know I say this every year, but it’s absolutely incredible how generous our guests and staff are,” says Tijuana Flats Owner and CEO, Brian Wheeler. “We’re thrilled to be able to donate anything we raise to Kids Beating Cancer, but are stunned that we nearly tripled the amount we raised last year. Thanks to everyone that donated.”
“Our partnership with Tijuana Flats and the Just In Queso Foundation has been amazing,” says Dyan Goodman, Kids Beating Cancer’s development and corporate relations director. “These funds will make a significant difference to the families we serve, who have children battling leukemia, cancer, and 72 other life threatening diseases.”
Kids Beating Cancer’s mission is to increase access to treatment for children with cancer and other life threatening diseases by funding the cost to identify compatible donors, funding uninsured medical expenses and providing support for families as they face the challenging journey towards a cure.
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