Industry News | January 9, 2013
Tijuana Flats Raises $92K for Kids Beating Cancer
Tijuana Flats fired up the 2012 holiday season by raising $92,140 for Kids Beating Cancer—nearly three times the total amount raised last year. The money was raised through the sale of the restaurant’s “Smack My Ass & Call Me Santa!” hot sauce and, new this year, proceeds from a special dessert called Vixen's Holiday Ginger Chimi (a flour tortilla loaded with gingerbread cookie dough, lightly fried and smothered with homemade icing and holiday sprinkles).
The hot sauce was available for purchase from November 23 to December 24 at all of the restaurant’s nearly 90 locations and online at TijuanaFlats.com. Each bottle sold represented $3 that was earmarked to go directly to Kids Beating Cancer.
“I know I say this every year, but it’s absolutely incredible how generous our guests and staff are,” says Tijuana Flats Owner and CEO, Brian Wheeler. “We’re thrilled to be able to donate anything we raise to Kids Beating Cancer, but are stunned that we nearly tripled the amount we raised last year. Thanks to everyone that donated.”
“Our partnership with Tijuana Flats and the Just In Queso Foundation has been amazing,” says Dyan Goodman, Kids Beating Cancer’s development and corporate relations director. “These funds will make a significant difference to the families we serve, who have children battling leukemia, cancer, and 72 other life threatening diseases.”
Kids Beating Cancer’s mission is to increase access to treatment for children with cancer and other life threatening diseases by funding the cost to identify compatible donors, funding uninsured medical expenses and providing support for families as they face the challenging journey towards a cure.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.