Industry News | July 23, 2012
Tim Hortons’ Grilled Paninis Hit Breakfast Daypart
Tim Hortons Cafe & Bake Shop is now offering its popular grilled-to-order panini sandwiches in the morning and with a new twist—grilled on a hearty multigrain or a mouth-watering maple flatbread.
The new Flatbread Breakfast Paninis are prepared and grilled fresh to order in up to 16 different varieties filled with delicious, classic breakfast ingredients such as an egg or an egg-white omelet; bacon, hickory smoked ham; or a lightly-seasoned sausage patty with warm, melted cheese.
"We're committed to offering our guests the best array of breakfast menu choices," sats Mike Meilleur, Tim Horton's senior vice president operations, U.S. "Consumers want options and value in the a.m. More people are choosing to eat out in the morning and we want to be the place where they stop."
More than half of the available Flatbread Breakfast Panini varieties have 300 calories or fewer. The Flatbread Breakfast Paninis retail for $2.99 and are available across the U.S.
Tim Hortons Cafe & Bake Shop is continuously expanding its U.S. menu offerings including espresso-based beverages, breakfast sandwiches, and wraps, Real-Fruit Smoothies and new assortments of baked goods. The bakery cafe chain launched its lunchtime grilled Paninis in October 2011.
Food & Beverage
ANNOUNCING: Incredible Breakfast Trends
The morning daypart is still going strong and continues to offer the most opportunity for incremental sales and customer loyalty. What has changed are the sophisticated – and jaded – palates that consumers bring with them when eating at your operation. Keeping taste buds intrigued requires finesse, creativity and lots of trend awareness. So if you weren’t listening before, the time to do it would be now: we have done something to help you.
The American Egg Board knows breakfast. I think you know we know breakfast. If not, why weren’t you paying attention? We talk about it a lot.
But the more we learned and the more we talked, the more we realized there was much more to say. Here are two facts about complexity – first, it’s interesting, and second, it’s hard to explain in 140 characters or less.
So we’ve undertaken to create mini-studies to offer the reader a good grounding in various trends that are either emerging or at the point of evolving into something different.
NOTE: If people call your place retro or old-fashioned and that was the vibe you were going for, congratulations! But if that wasn’t your intention, well, then you should make sure to read our brief studies. It really couldn’t hurt.
Our first three Incredible Breakfast Trends focus on:
- Breakfast food trucks and what keeps them on top. Truck operators often enter this segment as an economical way to break into the business. Some have even started trends that used to be expected from white table cloth restaurants. Today’s successful food truck operation could soon move into a building on your block. You should have an idea who he is.
- Emerging trend of Asian-influences in the morning. An honest interest in better-for-me cuisine, a growing passion for kimchi throughout the day, the popularity of Sriracha sauce (even Subway uses it) and the fascination with the many different Asian cuisines – China has over 30 alone – makes knowing a little more about this topic a good idea.
- The continuing impact of Latin on breakfast. It used to be that Tex-Mex was all we had. Then it became Mexican, and now it’s Peruvian, Cuban and Oaxacan, to name only a few. Latin cuisine is so much a part of the American table that many children have no idea it came from another culture. This is a moving target and you should have some idea of where it is today.
If we’ve intrigued you, go to bit.ly/LidG5V to read the first three mini-studies. Then come back every quarter for three new examinations of news you can use.
For more, visit www.AEB.org.