Industry News | August 31, 2012

Tim Hortons Kicks Off Football Season with Grill Giveaway

Tim Hortons Cafe & Shop wants to make football fans' tailgates even better this fall by giving away 80 Napoleon Gourmet Grills during its Tims Tailgate sweepstakes on Facebook and at special events beginning August 31.

The sweepstakes is made possible through a partnership with Napoleon and the restaurant chain's affiliation with collegiate and professional athletic programs.

Winners will be awarded one of two Napoleon Gourmet Grills models, including the P450 Prestige Grill (valued at $999) or the Freestyle Portable Grill (valued at $189).

"Football is a part of the fabric of many of the communities that we serve," says Mike Meilleur, executive vice president, Tim Hortons U.S. "We take pride in being part of our guests' daily routines and we want to be there as they cheer on their favorite team. The Tims Tailgate sweepstakes is just our way of joining in on the party."

The sweepstakes is hosted on Facebook and at select tailgate events across the United States.

To enter, one must "Like" the Tim Hortons U.S. Facebook page and complete the online entry form. Entrants can submit one entry per day; however, there is no limit on the number of submitted entries per person.

The bakery-café chain will be giving away 20 of the 80 grill prizes at tailgate parties sponsored by Napoleon on select game days, including:

  • Saturday, September 1: Ohio State vs. Miami University
  • Saturday, September 8: University of Michigan vs. Air Force
  • Saturday, September 29: Michigan State vs. Ohio State
  • Sunday, September 30: Buffalo Bills vs. New England Patriots

"Napoleon is pleased to be participating with Tim Hortons at these events and celebrating the time-honored tailgating tradition," says David Coulson, corporate manager, advertising Wolf Steel Ltd. /Napoleon Appliance Corporation.

Tim Hortons Cafe & Bake Shop offers its guests—especially families—tailgate essentials like the Take Ten boxed coffee or hot chocolate to-go, Timbits, and assorted baked goods.

Traditionally, Tim Hortons Cafe & Bake Shop features its Game Day Donuts collection, custom-created Vanilla Dip donuts adorned with sprinkles in team colors for high school, college, and professional teams. Game Day Donuts retail for regular price per market.

The Tims Tailgate sweepstakes ends on Sunday, October 7. Winners will be chosen weekly. Tim Hortons Game Day Donuts are available in participating restaurants through October.