Industry News | February 15, 2012

Tim Tebow to Read to Children Nationwide

The stage is set for superstar quarterback Tim Tebow to deliver one of his clutch performances that will benefit young readers across the country.

Tim has partnered with BOOK IT!, the reading incentive program sponsored by Pizza Hut, to host America's Biggest Storytime, an annual celebrity webcast to motivate children to read more and to help develop a lifelong love of reading.

Beginning Feb. 15 at 8 a.m. CST, Tim will read his favorite childhood book, "Green Eggs and Ham" by Dr. Seuss. Children, parents, teachers, and sports fans alike are encouraged to join the webcast at bookitprogram.com/biggeststorytime.

"It's 'Tebow Time' for BOOK IT! and America's Biggest Storytime," says Chris Fuller, director of public affairs at Pizza Hut.

"Similar to his drive and determination on the football field, Tim has shown a passion for reading and encouraging literacy among today's youth. Tim's personal connection to literacy, along with the mission of his foundation, makes him the perfect host of our 2012 webcast."

As a "thank you" for Tim's participation, BOOK IT! has made a donation to the Tim Tebow Foundation, which is dedicated to bringing faith, hope and love to those needing a brighter day in their darkest hour of need. The 2012 webcast looks to surpass last year's record setting event that recorded more than 500,000 viewers.

Readers can join in by logging on to bookitprogram.com/biggeststorytime on Feb. 15 starting at 8 a.m. CST. The webcast will be available online through Feb. 22.

America's Biggest Storytime was created in 2007 by the BOOK IT! Program in response to research that revealed that nearly half of all American parents (48 percent of those responding to a BOOK IT! Program survey) do not have a nightly tradition of reading to their kids before bed.

Dr. Seuss Enterprises was founded in 1993 following the death of Theodor S. Geisel, Dr. Seuss, to conserve and nurture the works of Dr. Seuss by protecting the integrity of the Dr. Seuss books while expanding beyond books into licensed merchandise. 

In 1985, Pizza Hut established the BOOK IT! National Reading Incentive Program to motivate children to read more and help them develop a lifelong love of reading. BOOK IT! is a six-month program for students in kindergarten through sixth grade. For more information, visit www.bookitprogram.com or keep up with BOOK IT! via its social media outlets @BOOKITprogram or Facebook.com/BOOKIT1985.

Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit PizzaHut.com, or keep up with the brand via its social media channels at social.PizzaHut.com.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.