Industry News | April 5, 2011
Timothy’s World Coffee Kicks Off U.S. Expansion in Cleveland
Timothy’s World Coffee announced expansion efforts into the U.S., with the opening of a café at Cleveland Hopkins International Airport. The decision comes at a time of significant growth for Vermont-based Bruegger’s Enterprises Inc. and its wholly owned subsidiary Threecaf Brands, which operates Timothy’s cafés.
“Bruegger’s existing operating infrastructure allows us to bring this famous Canadian brand to the U.S.,” says Jim Greco, CEO of Bruegger’s Enterprises Inc. “We are confident that the American consumer will appreciate the quality and variety of coffee choices featured at Timothy’s World Coffee.”
Bruegger’s success in the Cleveland market, coupled with a strong local operating partner and the recognized need for premium coffee, makes the city and the airport location an ideal fit for a foray into the U.S.
Guests at the first U.S. Timothy’s will appreciate the opportunity to explore and experience the wide selection of more than 30 premium blends, including mild, medium, and strong roasts; flavored and ethical coffees; and a variety of specialty coffees made exclusively from 100 percent Rainforest Alliance Certified Espresso. All coffees may be paired with a sweet treat or savory snack from Timothy’s broad menu selection of bakery items and sandwiches for breakfast and lunch.
“Timothy’s is a strong brand in Canada and has carved out a distinctive position in the market as being the global coffee experts. We are confident this will resonate with an American consumer base that demands high quality and choice when it comes to coffee and their coffee preferences,” Greco says.
Timothy’s plans on opening two more U.S. locations in the coming months, in West Roxbury, Massachusetts, and St. Paul, Minnesota.
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