Industry News | December 2, 2008

'Tis the Season to Wait in Line

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'Tis the season to wait in line and for the first 100 customers at the Dec. 4 opening of Houston's newest Chick-fil-A restaurant in League City, Texas, those efforts will be awarded with $26,000 in free Chick-fil-A food being given away that morning.

A one-year supply of free Chick-fil-A Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant located at 1640 West FM 646. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on Dec. 4 sometime between 5:30 a.m. and 6 a.m. The restaurant will open afterward.

The First 100 Fans promotion was launched in 2003 to mark the opening of the chain's first stand-alone restaurant in Arizona. Five years later, the event continues to draw Chick-fil-A raving fans from all over the country. Armed with tents, computers, games and even swimming pools, campers turn the grand opening event into an all-night tailgate party.

Michael Lee has been selected to operate the new location and will be relocating from the stand-alone Chick-fil-A restaurant at Clearlake Shores in Clear Lake Shores, Texas. An Operator since 2001, Lee graduated from the University of Houston with a bachelors in Electronics Technology. He worked as a medical customer engineer for Hewlett-Packard for 14 years prior to becoming a Chick-fil-A Operator. He is married to Sheila and they have two children ages eight and two.

The Chick-fil-A at the League City Towne Center features a 134-seat interior that seats 20 outside and has warm colors and wood accents as well as an indoor play area for children that includes an interactive section for toddlers. The new restaurant is open Monday through Saturday from 6 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.