Industry News | December 30, 2011
Togo’s Dares Diners With Pastrami Pounder Challenge
Togo’s Sandwiches, a West Coast Original since 1971 serving big, made-to-order sandwiches stuffed with the freshest ingredients, announced they will be holding the “Pastrami Pounder Challenge” in celebration of National Pastrami Day, Saturday, Jan. 14.
Between Jan. 11 – Feb. 21, customers who “pound the Pounder” within the 30-minute timeframe will receive a commemorative Togo’s t-shirt. The Pastrami Pounder is two feet long and features more than a pound of Togo’s premium, hand sliced pastrami.
“In honor of National Pastrami Day, we’re challenging our guests to pound the Pastrami Pounder,” says Renae Scott, vice president of branding and marketing for Togo’s Eateries. “National Pastrami Day is a chance for Togo’s to celebrate our customer’s favorite Togo’s sandwich and offer them a chance to be part of Togo’s history by participating in the Pastrami Pounder Challenge.”
Successful participants will be honored with a certificate stating they conquered the Pastrami Pounder Challenge, and receive a voucher for a limited edition T-shirt. Winners will also have their picture taken to be proudly displayed on the Togo’s Facebook page.
Togo’s opened for business more than 40 years ago, and on the original menu the hot pastrami sandwich debuted as the No. 9.
Togo’s Pastrami Pounder hot pastrami sandwich is made with more than a pound of freshly sliced, top quality, lean pastrami seasoned with a proprietary blend of spices and served on fresh baked, classic white bread.
“The No. 9 pastrami sandwich has been our top selling sandwich through the years, and in fact, Togo’s serves over 1.5 million pastrami sandwiches a year,” Scott says. “That’s over 40 million Togo’s pastrami sandwiches sold since 1971.”
Togo’s Pastrami Palooza online promotion also gives customers a chance to win free sandwiches for a year. From Jan. 11 – Feb. 21, customers can like the Togo’s fan page on Facebook for a chance to win. Fans can also “Show Their Pastrami Love” by uploading their pastrami photos to the fan page photo gallery.
Food & Beverage
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