Industry News | June 5, 2012

Togo’s Debuts California Club, New Menuboards

Raving fans of Togo’s have new reason to cheer this summer. The sandwich brand unveiled today its new California Club sandwich.

Now available at all 250 Togo’s locations, the seriously stacked California Club is sure to satiate hungry appetites and tempt taste buds all summer long.

“We are thrilled to announce the new California Club to kick off the summer fun at Togo’s,” says Renae Scott, vice president of branding and marketing at Togo’s Eateries, Inc. “The season just wouldn’t be the same without a delicious new sandwich added to our lineup, and we’re sure that our raving fans will embrace our latest menu addition.” 

Togo’s California Club sandwich is packed with hand-grown California avocados, premium roasted turkey, savory Black Forest ham, Applewood smoked bacon, crisp lettuce, juicy tomatoes, and creamy buttermilk ranch dressing.

Togo’s has a longstanding partnership with the California Avocado Commission to ensure that only the freshest, best-tasting California avocados are used in its made-to-order sandwiches. The California Club sandwich sits on fresh classic white bread and is ready to satisfy even the biggest craving.

Additionally, Togo’s is celebrating summer with a new Foursquare promotion designed to reward loyal guests for checking in at their local restaurant. After three check-ins at the same Togo’s during a two-week period, guests are eligible to receive a free 32-ounce soda in Togo’s 40th Anniversary commemorative cup with a six-inch regular sandwich purchase.

The guest who has checked-in the most times at the same Togo’s location will be crowned Mayor and will receive a free Mini Classic with the purchase of a 20 oz. beverage or larger.

To further enhance the Togo’s experience, the brand has updated its in-store menuboards for easier ordering and faster service. The new boards reflect the most popular menu items and feature product descriptions and detailed photos.

Additionally, the new menuboards emphasize the brand’s popular Daily Deals, which continue to be a great value to guests, offering a special $5.50 price each day on one of Togo’s most requested sandwiches, as well as chips and a 20 oz. drink.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.