Industry News | January 27, 2012
Togo’s Plans 28 Restaurants, Remodeling for 2012
Togo’s Eateries, Inc., a “West Coast Original” since 1971 serving up big, made-to-order sandwiches stuffed with the freshest ingredients, experienced an unprecedented year of growth in 2011.
In 2011, Togo’s signed 23 agreements for new restaurants and opened seven new California restaurants, including a new company-owned prototype in Pleasant Hill, California.
As part of Togo’s 40-year anniversary, the 241-unit company launched a strategic plan for expansion, which includes remodeling options for franchisees to refresh existing units, while continuing to grow the brand in key growth states, including Arizona, Nevada, Oregon, and Washington.
In 2012, 26 franchise locations and two corporate restaurants will open, and 80 existing restaurants plan to be remodeled.
"This is an exciting time for Togo’s. We have a vibrant, energized brand that's ready for expansion in our existing markets, as well as an introduction into new cities across Arizona and Oregon,” says Tony Gioia, chairman and CEO of Togo’s Holdings, LLC.
"Our regional growth strategy, combined with the debut of our corporate prototype and franchisee remodel program, has set us apart from other sandwich shops, and we look forward to introducing many more customers to our big, made to order sandwiches in 2012.”
The new store prototype highlights the deli-inspired, one-on-one style service Togo’s guests receive, and showcases fresh food with reach-in glass refrigerators, see-through counters, and vibrant new décor.
Superior quality ingredients are featured on the menu, including California avocados mashed daily, abundant quantities of high-quality meats, and fresh baked artisan bread.
The yearlong celebration of the company's 40th anniversary also introduced an updated website and a new interactive outreach to consumers.
“With our low start-up costs combined with our high average unit volume, we have all of the tools for success in place, and we will be working with other passionate entrepreneurs to bring the ultimate Togo's experience to both current and new markets," Gioia says.
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