Industry News | March 22, 2011

Tomorrow is Pay Day at Popeyes

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Consumers asked and Popeyes Louisiana Kitchen delivered as the brand is bringing back its popular “Pay Day” event, offering eight pieces of its Bonafide Chicken for $4.99. The one-day-only event takes place March 23 at participating Popeyes locations.

Guests will get more bang for their buck at this year’s Pay Day when they “Make it a Meal” by upsizing the offer to add one large side and four biscuits for an additional $5.

“Guests have shown great enthusiasm each year for our Popeyes Pay Day event, so we had to bring it back,” says Dick Lynch, chief marketing officer. “With the rise in gas prices, and a still weakened economy, we returned to a $4.99 price point to save guests money for the bank and the gas tank. In year’s past, the best part of Popeyes Pay Day is that chicken was literally flying out of the door, and we expect to see similar results this year.”

More than 1,500 restaurants in the U.S. will participate in this one-day guest appreciation event.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.