Industry News | September 26, 2011

Top NFL Coach Jumping Into Better Burger Business

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The winningest coach in National Football League history and restaurateur Don Shula is kicking off his newest concept, Shula Burger. The first location will open in Islamorada, Florida (in the Keys) by the end of the year. Other planned locations for 2012 include Fort Lauderdale, Delray Beach, Kendall, Orlando, and Tampa.

Shula Burger is a fast-casual gourmet burger concept that will include wine pairings, as well as salads, chicken sandwiches, fries, shakes, and more.  

Don Shula has been in the restaurant industry since 1989 and has 34 full-service restaurants nationwide, including Shula's Steak Houses and Shula's 347 Grill.

"This is an exciting concept that will cater to customers that want a fast casual experience in a warm friendly environment," Shula says. "We are looking forward to the launch of Shula Burger."