Industry News | June 13, 2011
Top Your Antenna With a Golden Wienie
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Wienerschnitzel, the world’s largest hot dog chain, has introduced a new, limited-edition golden wienie antenna topper in celebration of its 50th anniversary. The new anniversary-edition antenna topper coincides with the year-long celebration of the company’s golden year. The golden wienie also doubles as a key chain for those who have cars without traditional antennas.
Wienerschnitzel's first antenna wienie made its debut more than ten years ago and since then, four different versions have been introduced, the last one in 2009. The availability of this special edition antenna topper is just another way the company is celebrating 50 years of being “America’s Most Wanted Hot Dog.”
“Our fans have always loved our antenna wienies and we wanted to do something exciting to commemorate this milestone so we thought, why not introduce a special anniversary-edition golden wienie!” says Tom Amberger, VP of marketing for Wienerschnitzel. “We wanted to give our fans a fun keepsake as a thank you for their support over the past 50 years.”
Beginning June 13, the golden wienie antenna topper will be free for guests who purchase a meal deal combo, as well as available for individual purchase for 99-cents (prices may vary by location). Hot dog lovers can find the limited-edition topper at any Wienerschnitzel location while supplies last.
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