Industry News | February 7, 2011

Toppings for Touchdowns at Papa John's

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Papa John’s, the Official Pizza Sponsor of the NFL, announced that customers can receive up to seven free toppings – the number of touchdowns scored Sunday at Super Bowl XLV – on a large cheese pizza ordered online at regular menu price.

The chain's “Toppings for Touchdowns” offer runs Monday, February 7 through Wednesday, February 9, for orders made at www.papajohns.com. The promotion follows a company-record Super Bowl Sunday when Papa John’s sold more than 1 million pizzas, in addition to giving away $45 Papa Cards every 45 seconds throughout the day to randomly selected customers ordering online.

“As the Official Pizza Sponsor of the NFL and Super Bowl XLV, the entire season was a tremendous success for Papa John’s,” says Andrew Varga, chief marketing officer. “Toppings for Touchdowns is a great way to celebrate and, most importantly, thank our customers for a great season.” 

Had the Super Bowl gone into overtime, Papa John’s was set to give a free large three-topping pizza to each of its more than 1.1 million My Papa Points online customer loyalty program members. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.