Industry News | August 24, 2010

Tossed Signs Deal for 30 O.C. Stores

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Tossed signed a deal for a 30-plus-unit master franchise in Orange County, California. Fransmart director of development Mike LaRue will be developing the territory with a group of partners. Fransmart and Tossed recently partnered for a major franchise expansion effort focused on both domestic and international unit growth. Tossed has six restaurants open in New York City; Boston; Houston; Franklin, Tennessee; Morrisville, North Carolina; and Scottsdale, Arizona.

The franchisees plan to develop at least 30 new Tossed restaurants over the next 10 years, with both franchised and sub-franchised locations.

“I have worked with numerous concepts at Fransmart, but none I wanted to invest in more than Tossed,” LaRue says. “The timing, opportunity and most of all unit economics at Tossed made my group want as large of a territory as we could get. The brand has been around since 1998 and their leadership team is comprised of seasoned restaurant industry professionals. A concept like Tossed is lacking in Orange County—fresher, healthier, and more convenient. With the current economy in Orange County, there are a lot of great real estate opportunities, and I want to take advantage of that. You can't find this kind of premium food at a better price point anywhere else."

"Orange County is the second largest county in California, and the sixth most populous county in the U.S.,” Tossed CEO and president Eric Schmitt says. “It is the ideal market for expansion of the Tossed concept. We foresee great success with both our traditional fast-casual footprint and non-traditional kiosk model that is perfect for the many shopping malls dotting the county. Orange County is also the home of many Fortune 500 companies, so we are anticipating a huge opportunity for catering to drive sales for our new franchise group." Schmitt is a franchise industry veteran with experience growing chains such as Marco's Pizza and Atlanta Bread.

Tossed recently unveiled a new exterior signage and interior makeover enhancement that will be showcased at all new Orange County locations. Additionally, the company recently launched a new website with new food photography, "Design Your Own Salad" nutritional information, links for connecting via social media platforms, and a new online ordering system.