Industry News | May 16, 2002

Tricon May Be Looking for an Outside Co-branding Partner for Pizza Hut

Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Milwaukee, MN—May 16, 2002—According to the Milwaukee Journal Sentinel, Tricon Global Restaurants, Inc. may be looking to either purchase or ally with an existing quick-service sandwich or pasta concept to create a co-branding opportunity with the company's Pizza Hut brand.

The company, which also owns A&W, KFC, Long John Silver's, and Taco Bell, is known as one of the industry leaders in the co-branding field. Its first multibrand unit, a KFC and A&W store, in Louisville, Kentucky, opened two years ago. Since then, the company has repeatedly merged its portfolio of restaurants into hybrid units.

``There's nothing else like it where there are two well-known brands under one roof,'' the Sentinel reported Tricon senior executive Chuck Rawley, as saying. Rawley is credited for originating the idea of combining the company's brands.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.