Industry News | April 5, 2013

Tropical Smoothie Café Debuts New Jamaican Jerk Bowl

Tropical Smoothie Café, known for its healthy food with a tropical twist at 332 locations worldwide, announces the introduction of the Jamaican Jerk Bowl to its menu for a limited time only. The new bowl, which is derived from the top-selling Jamaican Jerk Wrap, is now available through June 9, 2013.

Reinforcing its “Eat Better, Feel Better” mantra, Tropical Smoothie Café’s new menu item is prepared with grilled chicken, mozzarella cheese, onions, a Southwestern rice medley, and romaine lettuce, topped with a Jamaican Jerk sauce. The Jamaican Jerk Bowl comes in at 350 calories.
 
“We are introducing the Jamaican Jerk Bowl at a time when consumers are becoming more and more health-conscious about what they eat,” says Mike Rotondo, CEO of Tropical Smoothie Café. “Our Jamaican Jerk Wrap is one of our top sellers, so this is a sensible addition for us. It packs the same flavor and freshness as our popular wrap – minus the tortilla.”
 
In addition to the new Jamaican Jerk Bowl, Tropical Smoothie Café offers a variety of specialty wraps, sandwiches, grilled flatbreads, and salads, along with its real-fruit smoothies.