Industry News | August 21, 2014

Tropical Smoothie Café Unveils Beet Smoothie

Further cementing its position as a category leader in product innovation and a better-for-you restaurant brand, Tropical Smoothie Café unveiled its latest innovation in its signature Superfood Smoothie series, the UnBEETable Berry, available starting August 25, 2014.

Tropical Smoothie Café, with 385 locations across the U.S., is the first national restaurant chain to release a beet smoothie of its kind in the marketplace. Tropical Smoothie Café’s UnBEETable Berry smoothie is made with whole beets, not beet concentrates or juices, blended with strawberries, blueberries, bananas, and cranberries, ensuring its customers get high nutritional benefits out of the smoothie.

“We have taken the beet in its raw, natural, crimson form and expertly blended it with four fresh fruits to create an unexpectedly delicious flavor profile packed with all the vitamins, nutrients, and fiber this amazing vegetable has to offer,” says Lisa Wenda, CMO of Tropical Smoothie Café.

The Sterling-Rice Group reports that beets are one of the top trends in the natural and organic space in 2014. Beets packing a nutrition and flavor punch that consumers crave, and this trendy ingredient is a great source of folate, potassium, vitamin C, fiber, antioxidants, and nitrates.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.