Industry News | June 3, 2013
Tropical Smoothie Cafe Kicks Off Summer
June 21 marks the first official day of summer, but it's also Tropical Smoothie Cafe's favorite holiday of the year – National Flip Flop Day, a system-wide in-store fundraising event celebrating open toes and open hearts for a good cause.
On this day, Tropical Smoothie Cafe will be giving away free 24 oz. Jetty Punch Smoothies, between 2 p.m. and 7 p.m., to any customer wearing flip flops at participating locations. The cafes will be collecting donations for the brand's national charity partner, Camp Sunshine, the only retreat in the nation whose mission is focused solely on addressing the effects of a life-threatening illness on every member of the immediate family – the ill child, parents, and siblings. Last year, Tropical Smoothie Cafe gave away close to 200,000 smoothies for the cause, which equated to approximately $1 million in free smoothies.
From now through June 30, customers can visit their local cafe to participate in a more traditional fundraising effort and show their support for this meaningful cause by purchasing colored Paper Flip Flops for $1 or Flip Flop Key Fobs for $5. Online donations are also accepted at www.nationalflipflopday.com.
To date, Tropical Smoothie Cafe has donated more than $1.5 million to Camp Sunshine, sending 750 children and their families to experience the camp. Last year, Tropical Smoothie Cafe raised $400,000 for Camp Sunshine and the brand plans to exceed that number in 2013 by raising $500,000.
"National Flip Flop Day is about more than Tropical Smoothie Cafe. It's about sending terminally ill children and their families to Camp Sunshine where they can focus on playing and having fun, and also interact with people like themselves, who truly understand and are intimately familiar with the experiences they are going through," says Mike Rotondo, CEO of Tropical Smoothie Cafe. "This is my favorite time of the year because our entire franchise system bands together for one central cause; it's a beautiful thing."
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.