Industry News | June 27, 2013

Tropical Smoothie Rides Franchise Wave into Raleigh

Tropical Smoothie Cafe announced the signing of a multi-unit development deal with Raleigh entrepreneur Sherman Dye which will bring five Tropical Smoothie Cafe restaurants to the city in the next three years.

Dye, a 32-year veteran of the restaurant industry, spent 28 years with the Burger King Corporation serving in various roles and capacities including franchisee, director of operations, and market manager. Other past positions include director of operations for Deliverance Ltd of London and vice president of installation and service at Wentworth Technology, a restaurant technology company Dye co-founded that created a headset system for quick-service restaurants.

"It's a fun and healthy concept that serves some of the best food and real-fruit smoothies I have ever tasted," Dye says. "I also love the simplicity of the Tropical Smoothie Cafe business model and the fact
that it is a healthier alternative to typical fast food that I can feel good about serving to customers."

Tropical Smoothie Cafe operates nine cafes across North Carolina, three locations in the Raleigh-Durham market, and others in Nags Head, Southern Shores, Greenville, Winston Salem, and Southport.

"This deal proves that demand for our brand is growing," says Mike Rotondo, Tropical Smoothie Cafe CEO. "In addition to single-unit operators, we are continuing to attract growth-minded, experienced restaurateurs that are looking for a fun, lucrative investment."

The new Raleigh deal is part of the 341-unit brand's nationwide growth strategy to open 40 additional locations throughout the U.S. in 2013.

By pairing made-to-order smoothies with healthy, innovative menu items, Tropical Smoothie Cafe appeals to a broad consumer base during all day-parts. The menu features a variety of specialty wraps, sandwiches, grilled flatbreads, and salads, along with its real-fruit smoothies.