Industry News | August 24, 2010

Tropical Smoothie Rolls Out New Breakfast Options

September is National Breakfast Month, and Tropical Smoothie Café, a tropical-themed smoothie and sandwich chain with more than 285 locations, is celebrating the occasion with the addition of three new ciabatta sandwiches and two flatbreads, as well as a new Triple Berry Oat Smoothie, to the breakfast menu.

The new breakfast menu items will be available September 1 through December 26. In addition to the new sandwiches, flatbreads, and smoothie, customers can buy a 12-ounce orange juice to accompany their breakfast meals.

“Studies show that breakfast is the most important meal of the day, and with our new menu we want our guests to know we’re eager to become part of their daily morning routine,” says Jim Valentino, president and chief operating officer of Tropical Smoothie Café. “Smoothies are a natural breakfast item, and we have more than 35 of them. Now we are providing even more breakfast options and making them available all day long.”

The new Triple Berry Oat Smoothie is a nutritional combination of blueberries, cranberries, and strawberries with a special blend of whole-grain oats, flax, whey, and multivitamin, sweetened with Splenda. The smoothie contains 20 grams of whole grain and 8 grams of fiber.

The new ciabatta sandwiches include the Kick Start, made with egg, spicy ham, bacon, and buffalo sauce; the Reggae Riser, with egg, mozzarella, ham, pineapple, and jerk sauce; and The Classic, with egg, cheddar and American cheese, and sausage.

The new grilled flatbreads include the Marinara Morning, with egg, mozzarella cheese, sausage, and marinara sauce; and Pesto Paradise, with egg, mozzarella and parmesan cheese, ham, tomatoes, and pesto.

In addition to the new flatbreads, Tropical Smoothie Café is featuring the Peanut Butter Banana Crunch flatbread, made with peanut butter, banana, granola, and honey as part of its new breakfast lineup.

Customers also can get the most for their money with two breakfast combo meals, choosing either a new sandwich or flatbread and a 12-ounce orange juice, or a new sandwich or flatbread and a real-fruit smoothie.

“As we give our customers a great breakfast it’s our hope that they have a great day in every way,” Valentino says.