Dunkin’ Donuts, America’s all-day, every day stop for coffee and baked goods, announced plans to develop restaurants in major metropolitan areas across Turkey. This effort is part of Dunkin’ Donuts’ development strategy to increase its presence internationally.
Dunkin’ Donuts is seeking to recruit large, well-capitalized groups with deep operating experience capable of building out a region with a minimum of 20 to 25 restaurants or the entire country. The brand’s initial focus in Turkey will be specifically developing Istanbul, Ankara, Izmir, Bursa, and Adana. Dunkin’ Donuts is targeting an early 2015 entry with the goal of developing more than 100 restaurants over the next 10 years.
“We recognize the restaurant industry in Turkey continues to diversify, which presents a strong growth opportunity for Dunkin’ Donuts,” says Jeremy Vitaro, vice president of international development for Dunkin’ Brands. “We feel our value proposition of serving high-quality food and beverages in a fast, friendly environment at a great value will resonate with Turkish consumers.”
In addition to Turkey, Dunkin’ Donuts has recently expanded into other countries including India, Guatemala, and Vietnam. Currently, Dunkin Donuts has 3,200 franchised restaurants internationally.
