Premier Retail Networks (PRN), provider of digital media solutions for retail, and TCN Media, a division of TargetCast Networks Inc. (TCN), announced they have formed a strategic alliance. Under the terms of the multi-year agreement, PRN will provide advertising sales services in key categories for TCN.

“We are excited to be working with the most experienced sales organization in the Digital Out of Home space,” says TCN president and CEO Jerry Hall. “We are confident that PRN’s deep relationships with clients and agencies, and many years of achieving success for their national advertisers and retail partners, will help TargetCast accelerate to the next level.”

“We are thrilled to be working with TCN. With their scalable business model, they have assembled an impressive network of casual dining restaurants in a short period of time,” says PRN chief of sales D. Scott Karnedy. “TCN will be a strategic complement to our existing retailers, now giving our advertisers the ability to reach their target consumers across numerous touchpoints outside the home.“

TCN continues the national expansion of its casual-dining network in Applebee’s, Chili’s, Hooter’s, and other dining locations. The network currently reaches over 1.7 million weekly viewers, according to Nielsen Strategic Media Research.