Industry News | June 30, 2011

U-Swirl Develops Four More

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U-Swirl, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt cafes, announced that franchisees have opened a total of four new cafes in the month of June.  

This brings the total operating cafes in the system to 16. The cafes that opened in June are located in Reno, Nevada; Chico, California; Phoenix, Arizona; and Boise, Idaho..

"This year U-Swirl has already expanded from 10 cafes to 16 in six months, with four of them opening in June," says Terry Cartwright, COO. "It is a good indication of consumer demand for the product and overall experience at U-Swirl.  

As most stores we opened in June represent second and third locations developed by the same franchisee, I believe the public can begin to understand our franchise model and how effectively and efficiently we can penetrate a market place to satisfy that demand," Cartwright says. "The majority of our franchisees are area developers with extensive business backgrounds, which provides U-Swirl with the ongoing opportunity to expand very quickly in multiple markets across the nation."