Industry News | August 19, 2010

U-SWIRL Heads to the Peach State

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Healthy Fast Food Inc., parent to U-SWIRL International Inc., the owner and franchisor of U-SWIRL Frozen Yogurt cafes, announced that River Jordan Inc. signed a new franchise agreement with plans to open a U-SWIRL self-serve frozen yogurt cafe in Marietta, Georgia, one of metro Atlanta's largest suburbs.

"It is a fun and exciting time to be a part of the U-SWIRL brand, which is fast expanding across the U.S.,” says Nicole Jenkins, CEO of River Jordan. “We are especially thrilled to be the first franchisee to bring the U-SWIRL self-serve frozen yogurt concept to the Peach State. With a goal of debuting in Marietta late this year or very early next, we are confident that area locals of all ages will flock to our cafe to enjoy the ultimate frozen yogurt experience over and over again."

River Jordan Inc., which is actively scouting available retail space for its first cafe, is the latest franchisee to join U-SWIRL's fast growing network of franchise partners and area developers. Since opening the first corporate-owned cafe in Las Vegas in March 2009, U-SWIRL International has opened an additional five corporate-owned locations in the Vegas Valley and signed multi-store franchise deals with developers in Reno, Nevada; Monmouth County, New Jersey; Phoenix, Arizona; Tucson, Arizona; and Boise, Idaho.

"U-SWIRL's executive management has learned from firsthand experience that it takes cooperation and teamwork to build a successful national brand and a profitable franchise system,” says Rico Conte, vice president of franchise development. “What's more, we have a keen appreciation for what it takes to create and sustain winning franchise relationships. Our compelling franchise model is unique in that it gives entrepreneurial-minded business owners the opportunity to leverage our experience and professional expertise in real estate selection, marketing, store design and construction, staff hiring and training, and daily operations to fully optimize each U-SWIRL cafe's consumer appeal and strong profit-making potential."