Industry News | December 6, 2010
UFood Embraces Social Media, Military Community
UFood Restaurant Group, Inc., announced today that it is expanding its social media efforts and online presence to better engage with UFood Grill consumers and shareholders through Facebook, Twitter, YouTube, and other social media applications. Additionally, the company will pursue opportunities for expansion on military bases and to the military community.
UFood Grill retained The Castle Group, an agency with a unique blend of restaurant, social media, and military experience, to develop closer relationships with consumers and the investor public by engaging with customers, creating and sharing content, and building a dialogue around healthy lifestyles and nutrition.
In addition to expanding the Company’s social media efforts, The Castle Group will also oversee the introduction of potential franchise and company-owned retail locations at military installations across the U.S.
“Social media has become the dominant vehicle for businesses and consumers to communicateand we want to evolve with it,” says Charlie Cocotas, chief operating officer of UFood Grill. “UFood Grill wants to extend its shareholder communications and customer service beyond our retail locations. UFood Grill has a great story to tell and The Castle Group will dramatically improve our exposure and reach additional shareholders and consumers for better communication and interest in our brand. Additionally, we believe that our better-for-you fast casual concept is a natural complement to the fitness-focused military lifestyle, and we are excited about the potential to grow in that area.”
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