Industry News | May 31, 2011

UFood Grill Makes a Play for Middle East

UFood Restaurant Group Inc. announced that the company has signed an agreement with London-based World Franchise Associates Ltd. to seek franchisees who will develop the UFood Grill brand in the Middle East.

"We are very excited about the potential for our brand in the Middle East," says UFood CEO George Naddaff. "We know that people around the world have great enthusiasm for American quick-service restaurants, and we believe that this represents tremendous opportunity for our nutrition-focused concept."

World Franchise Associates is an international franchise organization which assists franchisors in entering new international markets, as well as helping international franchise buyers acquire the best franchised business brands. World Franchise Associates is registered in London and is a division of World Franchise Holdings.

UFood Grill is a Boston-based franchisor and operator of fast-casual foodservice restaurant. It is committed to offering consumers food that is both delicious and nutritious, with a wide-ranging menu that includes lean burgers, rice bowls, salads, wraps, and smoothies. The company currently has eight locations in Boston, Dallas, and Cleveland, including three airports (Logan Airport [2 units], Dallas Ft. Worth International Airport, Cleveland Hopkins International Airport), urban areas, and Parkland Memorial Hospital in Dallas.

In addition, the company will be opening three units this year on the Aberdeen Proving Ground military base in Maryland and is approved to open two airport units in the Salt Lake City International Airport and one unit in the Omni Club fitness center in Fort Myers, Florida. The company also recently announced an eight-unit franchise development agreement in Puerto Rico.