Industry News | June 14, 2011
Ultimate Chicken Burrito Debuts at Del Taco
Fans of Del Taco’s fresh-cooked, grilled marinated chicken will find a special treat—times eight—in the new Ultimate Grilled Chicken Burrito, which is making its debut.
Ingredients include grilled chicken that has been marinated in a special recipe of spices and seasonings, zesty red sauce, seasoned rice, crisp lettuce, freshly grated cheddar cheese, fresh tomatoes, cool sour cream, and tangy guacamole all wrapped in a warm flour tortilla.
“Our grilled marinated chicken has been a fan favorite for a long time because it’s cooked fresh in our kitchens,” says John Cappasola, Del Taco’s chief brand officer. “This freshness, of course, means better quality and lots more flavor. Now, in the new Ultimate Grilled Chicken Burrito, we’ve packed the best of Del Taco into one menu item.”
The Ultimate Grilled Chicken Burrito is offered at $2.99 or as a meal for $5.79, which includes a small drink and crinkle-cut fries. With a spotlight on its grilled marinated chicken, Del Taco is also offering 2-for-$5 Del Classic Chicken Burritos and five Chicken Soft Tacos for $4.95.
At Del Taco, all menu items are made to order using fresh ingredients, including freshly grated cheddar cheese, hand-made salsa, slow-cooked lard-free beans, and marinated chicken grilled fresh every hour.
The menu includes Mexican offerings of tacos, burritos, quesadillas, and nachos, as well as American favorites like hamburgers, fries, and milk shakes. Del Taco also serves breakfast and most restaurants are open 24 hours with a drive thru. Del Taco has more than 525 restaurants in 17 states and serves more than three million customers each week.
Food & Beverage
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