Industry News | February 3, 2014

Uncle Maddio’s Heads West to Colorado

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Uncle Maddio’s Pizza Joint will make its debut in Colorado, thanks to James Smethie, who plans to bring the create-your-own pizza concept to Denver, Fort Collins, and Colorado Springs.

Smethie is a long-time Colorado resident and graduated from Colorado State. He learned of the franchise from his cousin Stewart Geyer, an investor and Texas franchise owner of the brand. While his background is mostly in retail, he says he knew that the concept would be a winner for Colorado.

“We researched other chains, but fell in love with the philosophy and mindset,” Smethie says. “Uncle Maddio’s is unique because it allows customers to come in and get exactly what they want without spending too much time or money.”

Uncle Maddio’s menu offers 9-inch individual, medium, or large pizzas, topped with ingredients chosen by guests and baked in less than six minutes for $6.99.

Restaurant pioneer Matt Andrew’s entrepreneurial spirit led him to cook up the customized pizza restaurant. “We’re looking forward to expanding into Colorado and are glad to have someone with deep roots in the community on board,” Andrew says. “Since 2009, we’ve perfected our service model and brought together the freshest ingredients that take pizza, salads, and panini [sandwiches] to the next level right before our guests’ eyes. We’re proud that we’ve been the originator of fast-casual pizza and are excited to offer this new, fresh experience to customers in Colorado.”

Smethie says he was was impressed with what matters most when it comes to creating the ultimate experience for customers: the food.

“Many people are increasingly health-conscious or may have dietary restriction. Uncle Maddio’s expansive menu really brings a fresh take on one of America’s most popular and beloved foods,” Smethie says. “You can be as healthy or indulgent as you want. With a focus on quality and variety, we’re able to offer five million choices and something for everyone.”