Industry News | February 28, 2013

Uncle Maddio's Rings In Nat'l Chili Day with Free Samples

On February 28, Uncle Maddio’s Pizza Joint will sing the praises of a non-pizza dish on its menu: chili.

In celebration of National Chili Day on February 28, Uncle Maddio’s will be handing out free samples of its chili throughout the day. Uncle Maddio’s founder, Matt Andrew, created his chili from his restaurateur grandfather’s 80-year-old recipe.

As chili parlors became popular in the 1930s and ’40s, Frank “Scully” Andrew became known as one of the first chili pioneers with his small chain of “Scully’s Chilli Parlors,” located in Springfield, Illinois, also known as the “Chilli Capital of the Civilized World.” His restaurants were pegged by locals as having the best chili in town. Christine R. Toney's book, The Magic of the Chilli, the Midwest Chilli History Cookbook, mentions “Scully's Chilli Parlor” as one of the few early pioneers.

Uncle Maddio’s, best known for its fresh, homemade pizzas, also serves gourmet salads, toasted panini sandwiches, and hot soup, including chili.

“True to my grandfather Scully’s recipe, the Uncle Maddio’s ‘Scully’s Chilli’ tastes like your favorite, down-home bowl of chili,” Andrew says. “We use the same fresh ingredients as we do in all of our menu items, and we make it in our restaurants daily.

“Pizza is our specialty, and that will never change,” he adds. “But chili is in the family. I remember going with my dad when I was a kid to help judge local chili cook-off contests. Now, I’m keeping the chili tradition going by honoring my grandfather’s legacy and sharing a taste of history with generations to come.”

Three years ago, Uncle Maddio’s launched the fast-casual pizza market with the opening of its first store in Atlanta.

There are now locations open and in development in Florida, Georgia, Kentucky, North Dakota, North Carolina, South Carolina, Tennessee, Texas, and Virginia.