Industry News | August 28, 2013

USA Rice Federation Develops Whole-Grain Rice Lineup

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USA Rice Federation is featuring new whole-grain rice products developed by U.S. rice companies to provide chefs with more options for healthful menu items.

Joining kitchen staples like enriched white and brown rice, these new players include seasoned whole-grain rice blends, sprouted rice, and whole-grain aromatics—all 100 percent whole grain and made with domestically grown rice.

Sprouted rice is brown rice that is allowed to germinate until the flavor and nutritional benefits are maximized. Its mild, nutty flavor is a cross between white and brown rice. Long popular in Asian cultures, sprouted rice increases access to a naturally occurring amino acid (GABA) that is said to provide health benefits.

Whole-grain aromatic rice has all the aromatic qualities of jasmine and basmati, combined with the nutritional benefits of whole-grain brown rice.

Lightly milled sprouted brown rice is germinated until the flavor and nutritional benefits are maximized. It is lightly milled to create a faster-cooking brown rice.

Ready-to-heat whole-grain brown rice is ready to enjoy in just 45 seconds with single-serve cups, and in only 90 seconds with the microwaveable pouch. Both convenient options offer healthy whole-grain goodness with less prep and mess.

Parboiled brown rice has a distinct nutty and sweet flavor. It rice cooks in just 25 minutes and results in a cooked product with separate and fluffy grains.

Rice blends are a blend of multiple whole-grain rice types that create a versatile product that pairs well with all flavors and food types.

Flavored brown rice is a great option that can be incorporated across the menu. While providing the benefit of whole grains, these varieties offer bold flavors to enhance any meal.

Colored Rice is a top foodservice trend. Colored rice, like red and black, adds visual appeal.

“Chefs know that creating nutrient-rich dishes without sacrificing flavor will satisfy customers who want good-for-you options when dining out,” says Anne Banville, vice president of domestic promotion for USA Rice Federation. “The U.S. rice industry is committed to developing innovative products that enable operators to boost their whole-grain offerings. Now and in the future, U.S.-grown rice is the essential ingredient for creating menu items that are unique, wholesome, and delicious.”