Industry News | April 16, 2012

USA Today Selects Smallcakes as a Top Cupcake Shop

Strawberry Shortcake Cupcake
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Beautiful Brands International (BBI) today announced its franchise brand, Smallcakes A Cupcakery, has been selected in USA Today’s Top 10 Places to Bite into a Gourmet Cupcake.

BBI is the company responsible for growing, developing, and franchising Smallcakes A Cupcakery, which is owned and founded by Jeff and Brandy Martin. In the last 12 months BBI has established 30 Smallcakes A Cupcakery in development, along with six corporate and nine franchised stores open.

“This is a huge thrill to be recognized nationally for our incredible tasting cupcakes,” says Beautiful Brands Founder and CEO, David Rutkauskas. “We couldn’t be more excited about franchising this incredible brand and working with Jeff and Brandy Martin to bring the heavenly taste of Smallcakes to the world.”

The article, which is from the April 13 issue of USA Today, interviews Justin Willman, well-known host of Food Network's Cupcake Wars and Cupcake Champions.

Willman lists his top 10 picks for truly gourmet tasting cupcakes from bakeries all over the country. Smallcakes was one of only two bakeries from the Midwest to make the list.

“People just love eating cupcakes and who can blame them,” says Jeff Martin, owner of Smallcakes A Cupcakery. “There’s a certain nostalgia in it, and people love the pure bliss of devouring a creamy, gourmet cupcake. What a great honor it is to be talked about nationally.”

Founded in Kansas City in 2008, Smallcakes A Cupcakery bakes 15 kinds of gourmet cupcakes each day, each freshly topped with swirls of velvety icing in traditional and modern flavors. The price point per cupcake is $2.89 or $28.00 per dozen. The cupcakes have been featured on TV shows such as the View and Cupcake Wars on the Food Network.

“Smallcakes cupcakes are just pure enjoyment,” says Rutkauskas. “We’re loving the fact people are falling in love with them and spreading the word.”  

The weekly feature, Ten Great Places, regularly appears every Friday in USA Today. The article can be found in USA Today’s online issue at: http://usat.ly/IrSJ1I.