Industry News | June 28, 2012
Vampires Beware: Cici’s Introduces Italiano Garlic Pizza
CiCi’s Pizza introduces the Italiano Garlic pizza to its custom buffet. Made on a crisp Italiano crust, the pizza is topped with a flavorful new garlic sauce, pizza cheese, fresh red onions, black olives, diced tomatoes, and a sprinkling of CiCi’s special Italiano herb seasoning.
The Italiano Garlic joins other popular pizzas in CiCi’s Italiano line, including The Meltdown (introduced in April), the Pepperoni & Sausage Italiano, and the Veggie Italiano.
“Our guests seeking classic Italian flavors are sure to enjoy the Italiano Garlic,” says Rebecca Stone, CiCi’s Pizza senior director of food and beverage. “Bursting with delicious, fresh-baked garlic taste, the Italiano Garlic expands the buffet’s selection and fills our restaurants with a warm, classic pizzeria aroma.”
Ongoing menu innovation and product introductions are integral to the company’s continued 10-year “Build the Brand” initiative. The Italiano Garlic is one of three pizzas added to its buffet this year, preceded by The Meltdown and The Hog Fest.
Each new product is rolled out with CiCi’s “There’s More Where That Came From” campaign, strategically designed to highlight the restaurants’ distinctive pizzas and extensive buffet variety offered for one low price.
To introduce the new pizza, CiCi’s will use a concentrated mix of social media, including a new website feature that links to Facebook and allows guests to “like” the new pizza among other favorite menu items. Additionally, a humorous online commercial shows vampire mobsters diving into the Italiano Garlic pizza with unexpected results. The campaign uses taglines such as “Vampires Beware!” and “For Humans Delicious, For Vampires Deadly.”
Food & Beverage
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