Industry News | December 12, 2013
Veggie Grill Goes Mobile with New Rewards Program
Veggie Grill, the West Coast fast-casual concept known for its vegetarian food, launched a loyalty-based mobile app to reward guests for dining with Veggie Grill. The “Veggie Grill Love” mobile app is available for download with both Android and iPhone operating systems and rewards members on a point system towards earning free food.
The “Veggie Grill Love” app is designed to reward fans and provide convenience and accessibility for the on-the-go guest. Guests simply dine at any Veggie Grill location, snap a picture of their receipt, and reap the benefits by automatically earning points for every dollar spent. Extra points are earned when members invite friends to download the app. In addition, the app includes online ordering functionality, allowing guests to locate the nearest Veggie Grill, browse the menu, and place an online order for pick-up.
“With so many dining options available, we wanted to reward our guests for making the conscious decision to pursue delicious, better-for-you food choices,” says Greg Dollarhyde, chief energizing officer for Veggie Grill. “We’re excited to provide our fans with instant access to Veggie Grill whenever and wherever, all while enjoying the unique perks of our new loyalty program.”
Through January 5, new members who download the “Veggie Grill Love” app will be rewarded with a free item from the brand’s new winter menu.
Food & Beverage
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