Industry News | April 3, 2013

Veggie Grill Plants New Roots in San Fernando Valley

Veggie Grill, the popular West Coast fast casual restaurant concept, announces that its brand new Encino location will open its doors to the public. Located at 16542 Ventura Blvd. in Encino, Veggie Grill will serve its favorites seven days a week starting at 11 a.m. The Encino opening marks the 18th Veggie Grill restaurant, nine of which are located in Los Angeles County.

Greg Dollarhyde, CEO for Veggie Grill, says, “Southern California diners have welcomed Veggie Grill from day one, and we’re thrilled to open in Encino, making it easier for our loyal guests to enjoy great-tasting, good-for-you food. As Veggie Grill continues to expand, we’ve been especially excited to be a part of the growing demand for plant-based options as an everyday meal choice.” 
 
Voted “Best American Restaurant” in the Los Angeles Times 2012 Readers’ Choice Awards, Veggie Grill puts a new twist on familiar classics. The menu offers a full range of soups, salads, burgers, hot sandwiches, home-style plates, desserts, and organic teas. Everything is plant-based and free of animal fat, dairy, eggs, cholesterol, trans fats, and high-fructose corn syrup. Veggie Grill’s Chickin’ and Veggie-Steak are specially seasoned and marinated veggie proteins made with soy, wheat and pea protein. Best-sellers include:
 
·Santa Fe Crispy Chickin’ Sandwich for $8.95:  Fried chickin’, lettuce, tomato, red onion, avocado, and spicy vegan mayo served on a wheat bun, whole wheat tortilla or “Kale Style,"
 
·All Hail Kale Salad for $8.95: A blend of marinated kale and red cabbage, corn salsa, and agave-roasted walnuts, served with ginger-papaya vinaigrette.
 
·“Crab” Cake for $8.95: Crispy “crab” cake, spiced tartar sauce, pickles, tomato, lettuce, and red onion served with a side of red cabbage ‘slaw or chili. Veggie Grill’s dish was selected as “The Best ‘Crab’ Cake in LA” according to Laist.com.
 
·Buffalo Wings for $6.95: Crispy chickin’ strips tossed in spicy buffalo sauce with celery sticks and ranch dressing. 
 
“The Veggie Grill concept and culinary philosophy are simple,” continues Dollarhyde. “We serve delicious and approachable plant-based food in a friendly and convenient setting. People who try our food for the first time are always surprised to discover they don’t have to sacrifice any of their favorite flavors.”
 
To celebrate Veggie Grill’s arrival to Encino on April 3, the restaurant will thank its first 50 guests with a $10 Veggie Grill gift card. The 3,000 square-foot restaurant features modern décor and fast casual service. Veggie Grill will validate guest parking for one hour, and parking is free after 5 p.m. For large gatherings at the home, office, or special event, Veggie Grill also offers customizable catering options.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.