Industry News | October 29, 2013

Veggie Grill Plants Roots in Ventura

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Veggie Grill, the West Coast fast-casual concept, announced it will open its first restaurant in Ventura County on Wednesday, October 30.

In celebration of Veggie Grill’s arrival to Westlake Village, the restaurant will reward the first 50 guests in line between 10 and 11 a.m. on opening day with a $20 Veggie Grill gift card. Additionally, 10 of those guests chosen at random will win Veggie Grill for a year.

“Consumers are more nutrition conscious today than ever before, and they’re looking for dining options offering delicious food they can feel good about,” says Greg Dollarhyde, chief energizing officer for Veggie Grill. “We’re eager to open our doors in Westlake Village, bringing craveable, better-for-you food to our new guests in Ventura County.”

Veggie Grill combines plant proteins with marinades and sauces in familiar menu items. The entire menu is free of animal fat, dairy, eggs, cholesterol, trans fats, hormones, and high-fructose corn syrup and includes a variety of hot sandwiches, wraps, burgers, home-style plates, entrée salads, soups, organic teas, and desserts. Signature items include the Santa Fe Crispy Chickin’ Sandwich, All Hail Kale Salad, Buffalo Wings, and Sweetheart Fries made from sweet potatoes.

Located at 3825 E. Thousand Oaks Blvd. in Westlake Village, next to Trader Joe’s, Veggie Grill will serve its 100-percent plant-based American dishes seven days a week.

The 70-seat restaurant will feature modern décor and fast-casual service. For large gatherings at the home, office, or special event, Veggie Grill offers a catering menu with delivery options. Beer and wine are available, as are kids’ meals.

Veggie Grill is expanding up and down the West Coast. Additional California expansion in the works includes locations in Pasadena, Corte Madera, and Mountain View.