Industry News | July 19, 2013

VGS, Posterloid Merge to Boost Digital Signage Capabilities

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VGS, a national signage and visual display products manufacturer, has acquired Posterloid’s business. Posterloid is a producer of menuboards and display products for quick-serve restaurants, financial services, and hospitality locations.

Following an orderly transition over the next several months, Posterloid’s operations in Long Island City, New York, will be consolidated into VGS’ 100,000-plus-square-foot manufacturing and distribution facility located in Carlstadt, New Jersey, approximately 15 miles away from Posterloid’s existing facility.

This consolidation will significantly expand VGS’s portfolio of products and services. Together, the two businesses have more than 90 years of combined experience in the design, manufacturing, and servicing of a broad range of signage and display products and systems to some of the most well-known operations and clients in the U.S.

The acquisition expands VGS’s signage and merchandising systemswith the addition of new countertop displays, kiosks, and information systems, way-finding programs, and much more.

VGS’s digital offerings will grow as well. VGS’s Simplicity Mobile, a brand new digital menuboard app for mobile devices officially launched at the 2013 National Restaurant Association (NRA) Show, will expand to include Posterloid’s full enterprise digital solution.

Posterloid will also add to VGS’s offerings and full-service drive-thru systems, including custom-designed drive-thru menuboards, preview boards, wingers, and order confirmation systems.

“We are very excited about this acquisition and the synergies between the two businesses,” says Patrick Benasillo, vice president of VGS. “Our combined products and services enhance our current portfolio, creating an extremely well-rounded offering and one-stop design, build, and install capability for our existing and new Posterloid customers as well.”

Paul Theodore, CEO of VGS, add, “The close proximity of Posterloid’s Long Island City operation to VGS’s location in Carlstadt, New Jersey, and the planning that has gone into the transition will make this consolidation seamless and even more efficient to our combined customers. Posterloid’s core management, design, and marketing team will join and strengthen VGS. Marc Cestaro, Posterloid’s president, has been named VGS’s vice president of operations and will be responsible for all of VGS’s operations.”

VGS, as a full-service manufacturer of next-generation signage, also supplies complementary products to support all-digital or hybrid menuboard systems, such as freestanding and countertop displays, wall and ceiling displays, and station identification.