Industry News | July 12, 2011
Video Contest Offers Spot in Arby’s Commercial
Do you have what it really takes to make it on TV? Do you know how to put people in a good mood? Then, you just might be the ideal candidate for Arby’s nationwide Casting Call Video Contest.
Now through July 31, 2011, Arby’s is challenging fans, 13 years of age and older, to submit their own video interpretation of the Arby’s. It’s Good Mood Food. advertising campaign. The winning applicant will receive a grand prize of $10,000 and be flown to Los Angeles to star in an upcoming national Arby’s television ad to sing the closing tag line, Arby’s. It’s Good Mood Food. and pop out of the “O” (just like Arby’s spokesperson, R.B., does in current commercials).
For inspiration, Arby’s teamed up with YouTube sensation Alex Farnham, http://damitsgood.com/videos.html, to coach people on how to create a hit video in 30 seconds. In his rendition, Alex pays homage to Arby’s. It’s Good Mood Food. by performing a song he wrote specifically for the contest. He then irreverently explains how others can participate.
1. Create a 30-second video demonstrating how Arby’s puts you in a good mood.
2. Be sure to include your rendition of the Arby’s. It’s Good Mood Food. theme song at the end of the video.
3. Upload your video to http://www.arbyscastingcall.com.
4. Share your video with family and friends and encourage them to vote for your submission!
Entries will be posted to Arby’s YouTube channel, where people will have a chance to vote for the video they think should win. An Arby’s panel will judge the top ten fan favorites based on creativity and originality (30 percent), presence and personality (30 percent) and a demonstration of the ability to create an overall good mood (40 percent). One grand prize winner will be announced on August 8.
“The Arby’s. It’s Good Mood Food. theme has really resonated and inspired consumers who are posting their own remixes of the commercials on YouTube, sending them in to us and writing us letters,” says Bob Kraut, senior vice president of advertising and marketing communications, Arby’s Restaurant Group. Inc. “This contest was the perfect opportunity to challenge our fans to send in their best mood jingle, or ‘mingle.’”
Videos must be 30 seconds or less, 10 MB or less in size, and submitted in one of the following formats: .mov, .mpeg, or .wmv. All entries must include the Arby’s. It’s Good Mood Food. theme song. Submissions must be received by July 31, 2011.
To ensure that contest entrants are in a good mood when filming, they can grab a new Angus Cool Deli Sandwich or Wrap. This sandwich, also available on a whole grain wrap, features USDA Choice Top Round Angus Beef served cool, Swiss cheese, lettuce, tomatoes, onion, a tangy herb vinaigrette, and a one-two punch of banana peppers and pickles.
For additional rules and regulations and to enter, go to http://www.arbyscastingcall.com.
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