Industry News | April 3, 2013

Villa Fresh Dishes Out 'Pasta…Ahh' Promotion

Villa Fresh Italian Kitchen launched an in-store food promotion, Pasta…Ahh, celebrating classic Italian pastas and the debut of Lasagna Casseroli, a twist on the classic Italian dish. Through the end of April, participating Villa Fresh Italian Kitchen restaurants invite baked ziti fanatics, mac and cheese enthusiasts, and lasagna lovers to indulge in one of three signature pasta dishes.

Consumers continue to crave authentic Italian classics and during the promotion they can choose one of the following - Baked Ziti, Mac & Cheese, and the Lasagna Casseroli - a la carte or make it a Pasta Triple Play by adding a salad or veggie, and a garlic roll. In addition, pasta-loving fans who ‘LIKE’ Villa Fresh Italian Kitchen on Facebook or join the Villa eClub will have access to a downloadable coupon for a free medium fountain soda with the purchase of any Pasta Triple Play. These coupons will be redeemable through the end of April at participating locations across the United States. Villa Fresh Italian Kitchen is also featuring a 99-cent cookie with any purchase through April.
 
Providing customers with a lighter option of the favorite Italian classic, the Lasagna Casseroli features campanelle noodles and pairs well with many of the other menu offerings. The Lasagna Casseroli is now available in Villa Fresh Italian Kitchen locations nationwide.
 
Villa Fresh Italian Kitchen is part of the Villa Enterprises Management family of brands and has more than 215 locations in shopping centers, airports, college campuses, and casinos throughout the country. In addition, the global multi-concept restaurant franchisor currently operates more than 330 quick serve concepts across 38 U.S. states, as well as in Washington, D.C. and Puerto Rico and seven additional countries.